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Amazon’s Newest Nova AI Mannequin Can Generate 2-Minute-Lengthy Movies

Posted on April 8, 2025
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Amazon launched a brand new synthetic intelligence (AI) video technology mannequin that may create as much as two minutes of video content material with a single immediate. Introduced on Monday, the Amazon Nova Reel 1.1 AI mannequin is the successor to the Nova Reel mannequin, which was launched final yr at its re:Invent occasion. Whereas the newest video mannequin comes with high quality and latency enhancements, probably the most vital improve is the full length of video content material it could actually generate in a single run.

Amazon Nova Reel 1.1 Options and Pricing

In a weblog submit, the tech big introduced the Nova Reel 1.1 AI mannequin and detailed its capabilities. Whereas the mannequin can generate as much as two minutes of movies, it is not going to be a steady shot. The big language mannequin (LLM) generates six-second-long photographs, and a single video can have 20 such photographs stitched collectively to achieve the 120-second mark.

The AI mannequin is at the moment accessible to builders and basic customers by way of the Amazon Bedrock platform. The tech big says customers can both simply add a single immediate and let the AI resolve the photographs for the ultimate video or take management of the mission and add particular prompts for every of the photographs.

The one immediate mode is dubbed Multishot Automated in Bedrock. Customers can present the mannequin a immediate of as much as 4,000 characters, and it’ll produce a multi-shot video adhering to the request. It solely accepts textual content as enter. The multi-prompt mode is dubbed Multishot Handbook, which lets customers add as much as 512-character prompts for every shot. Customers also can add a picture as a reference for every shot. Nevertheless, these photos ought to have a decision of 1280x720p.

Amazon is pitching the AI mannequin to these working within the promoting, advertising, media, and leisure fields. The corporate says Nova Reel 1.1 comes with this customisability and lets customers management components akin to digicam movement, shot content material, and extra.

Coming to pricing, the Amazon Nova Reel fashions (which incorporates each 1.0 and 1.1 variations) price $0.08 (roughly Rs. 6.9) per second of video generated. This implies one video of two minutes in size will price $9.6 (roughly Rs. 830). This doesn’t embody reiterations, as that may be thought-about a separate mission. Amazon doesn’t provide inline edits within the movies.

Notably, Amazon has not disclosed the supply of the dataset fed to the Nova Reel AI mannequin. Nevertheless, the corporate does say that in case of a copyright violation lawsuit, it should shield all Amazon Internet Providers (AWS) purchasers as a part of its indemnation coverage.

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