Apple was the preferred smartphone producer when it comes to worldwide smartphone shipments for This fall 2021, in keeping with a report by market analyst agency Canalasy. The Cupertino-based smartphone producer took the primary spot from competitor Samsung, and accounted for 22 p.c of world smartphone gross sales within the final quarter regardless of provide chain points, and rising coronavirus instances all over the world. Meanwhile, Chinese smartphone producers Xiaomi, Oppo and Vivo had been in third, fourth and fifth locations, with 12 p.c, 9 p.c and eight p.c market share, respectively.
According to a report by Canalys, Apple lastly managed to beat Samsung for the highest spot within the smartphone shipments competitors, due to sturdy demand for the iPhone 13 collection. “Apple saw unprecedented iPhone performance in Mainland China, with aggressive pricing for its flagship devices keeping the value proposition strong,” the report states. The firm’s provide chain was additionally affected as a result of pandemic resulting in manufacturing cuts (and elevated ready instances in some markets) however seems to be recovering, in keeping with the report.
| Vendor | This fall 2020 Market Share | This fall 2021 Market Share |
|---|---|---|
| Apple | 23% | 22% |
| Samsung | 17% | 20% |
| Xiaomi | 12% | 12% |
| Oppo | 10% | 9% |
| Vivo | 9% | 8% |
| Credit: Canalys |
According to the report, Samsung was in second place and accounted for 20 p.c of worldwide smartphone shipments in This fall 2021. The South Korean smartphone maker has proven an enchancment in comparison with This fall 2020, when it accounted for 17 p.c of world smartphone shipments. Meanwhile, Xiaomi was in third place with 12 p.c of handsets offered worldwide. Oppo and Vivo took fourth and fifth place with 9 p.c and eight p.c respectively, in keeping with the report.
Back in December, Bloomberg reported that Apple had knowledgeable suppliers it didn’t count on clients to take care of curiosity after lengthy wait instances for the corporate’s newest iPhone 13 collection. The report steered that the Cupertino firm expects provides to enhance in 2022. Apple beforehand lower iPhone 13 manufacturing plans by 10 million models, thanks partially to the worldwide chip scarcity that has resulted in a scarcity of iPhone elements, in keeping with an older report by Bloomberg.
The international semiconductor scarcity seems to be affecting corporations apart from Apple, and the Canalys report states that smartphone producers are adapting to the difficulties posed by the element scarcity that’s not anticipated to enhance till the second half of 2022. Smartphone makers are reportedly modifying their gadget specs to adapt to obtainable elements. Moves like prioritising best-selling smartphones and spreading out product releases over longer durations will assist greater companies tide over the challenges posed by the semiconductor scarcity, in keeping with the report.
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