Sony on Thursday mentioned it could make its cash-cow picture sensors smarter to broaden their software, because the Japanese electronics maker seeks to cut back reliance on a saturated smartphone market.
The firm said it has developed the world’s first picture sensor with an built-in artificial intelligence (AI) processor, which may carry out duties akin to figuring out the dimensions of a crowd, scanning bar codes and monitoring a driver’s drowsiness – all in a single chip.
As an AI processor is stacked on an image-sensing chip, the entire package deal can extract and course of knowledge with out sending it to the cloud or elsewhere, eliminating transmission latency and lowering energy consumption, Sony mentioned.
The transfer underscores how the Japanese big, whose once-dominant place in client electronics has been eroded by Asian rivals, nonetheless has a robust arsenal of refined expertise in areas like sensors and robotics.
Sony’s chip enterprise earns roughly 90 % of income from picture sensors for smartphone cameras, capitalising on smartphone makers’ latest concentrate on digital camera options as their greatest differentiator.
On Wednesday, Sony said profitability of the enterprise might deteriorate this 12 months because the coronavirus outbreak has clouded the outlook of the already saturated smartphone market.
The firm due to this fact goals to spice up the share of its sensing options enterprise, together with the newest AI-embedded chip, to 30 % of the chip division from four % by the 12 months ending March 2026.
© Thomson Reuters 2020
Which is the bestselling Vivo smartphone in India? Why has Vivo not been making premium telephones? We interviewed Vivo’s director of brand name technique Nipun Marya to search out out, and to speak in regards to the firm’s technique in India going ahead. We mentioned this on Orbital, our weekly expertise podcast, which you’ll subscribe to by way of Apple Podcasts or RSS, download the episode, or simply hit the play button under.
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