WhatsApp Details Features, Services It Offered in India in 2021

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WhatsApp on Thursday launched a year-end evaluate of 2021 to supply a glance again on the key highlights of its new function launches and providers provided in India — its greatest market — all year long. The prompt messaging app was utilized by varied state governments and civic our bodies within the nation to supply COVID-19 associated info and assets to residents. It additionally enabled customers to ebook COVID-19 vaccines. Alongside important providers, WhatsApp launched options together with View Once for media content material and encrypted backups to supply an improved use expertise this yr. WhatsApp additionally expanded its funds function in India in 2021.

WhatsApp initiatives to assist struggle towards COVID-19

The yr 2021 introduced a drastic impression of COVID-19 in India. While the standard authorities assets lacked at many levels, 15 state governments launched devoted COVID-19 helplines on WhatsApp to supply entry to assets and vaccination appointment bookings. Central and state administrations additionally used the WhatsApp Business platform to attach with residents and drive COVID-19 vaccinations throughout the nation.

The central authorities partnered with the moment messaging app owned by Meta (beforehand generally known as Facebook) in 2020 to launch the MyGov Corona Helpdesk. It was up to date earlier this yr to supply options together with COVID-19 vaccine appointment bookings and certificate downloads. WhatsApp claimed that over 55 million individuals have up to now reached out to the MyGov Corona Helpdesk bot and over 12 million vaccine certificates have been downloaded until date. It can also be touted to assist ebook thousands and thousands of vaccination appointments within the nation.

WhatsApp options launched in 2021 to enhance person expertise

In 2021, WhatsApp launched ephemerality options together with View Once and Default Disappearing Mode with a number of durations to assist present further privateness to customers. The app additionally added options reminiscent of Message level reporting to let customers report accounts by flagging a selected message and encrypted backup to reinforce person security.

For an upgraded person expertise, WhatsApp introduced options together with Desktop Calling, Archive 2.0, Joinable group calls, and Cross platform migration. It additionally launched new sticker packs, Media web editor on the Web, and stickers in standing.

WhatsApp funds updates in 2021

Alongside different new options, WhatsApp funds additionally obtained a listing of updates. One of them was the new payment shortcut that’s out there throughout platforms together with Android and iOS to ease funds by way of the app. It additionally introduced Stickers in Pay Mode and cashbacks to persuade extra customers within the nation to pay utilizing WhatsApp. Further, WhatsApp reportedly obtained approval to double its funds providing within the nation to 40 million users from the existing 20 million limit.

WhatsApp additionally enabled the Camera icon on its app to scan QR codes to successfully present entry to over 20 million QR-enabled shops within the nation. It additionally just lately started a pilot programme in 500 villages throughout Karnataka and Maharashtra to onboard the subsequent 500 million Indian customers to the digital funds ecosystem and assist increase monetary inclusion within the nation.

WhatsApp for Business updates in 2021

WhatsApp just lately introduced its partnership with Uber to let customers ebook their cabs by way of the official Uber chatbot within the app. It was a global-first WhatsApp Business platform integration for the cab aggregator. In addition to Uber, Bharat Petroleum utilised WhatsApp Business to launch its chatbot known as Urja to assist present self service experiences for B2C and B2B use-cases. Indian Oil Corporation additionally used WhatsApp API platform to allow fuel bookings, reserving standing test, and loyalty factors updates.

Aside from serving corporates and corporations together with Uber by way of the enterprise platform, WhatsApp claimed that its Business app has been utilized by greater than 15 million small and micro companies. WhatsApp additionally tied up with commerce union Self Employed Women’s Association (SEWA). The partnership is claimed to assist allow girls farmers from Kashmir to promote 1000’s of kilograms of apples and cherries to clients in Gujarat.

WhatsApp can also be working with Maharashtra-based organisation Mann Deshi Foundation to supply workshops for girls on varied elements of digital and monetary literacy and educate them utilizing the WhatsApp Business app.

As of July 2019, WhatsApp has 400 million users in India. The app can also be notorious for reinforcing faux information and misinformation within the nation, although it usually brings updates to address these concerns to some extent. It additionally confronted strong criticism amongst customers, civil societies, and governments around the globe in 2021 for its privacy policy update that it eventually put on hold in July.


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