Apple CEO Tim Cook dinner has reportedly made the event of true augmented actuality (AR) glasses a “high precedence” for the corporate, Bloomberg journalist Mark Gurman writes in his weekly Energy On publication. The corporate has but to formally verify plans to work on a pair of AR glasses, whereas rivals like Google, Meta, and Snapchat have showcased prototypes of good glasses that resemble a pair of spectacles. Not like bigger (and heavier) combined actuality headsets, AR glasses require superior know-how that have to be made reasonably priced to be able to attraction to prospects.
Apple Debating Whether or not to Permit AR Glasses to Seize Media
Citing an supply, Gurman states that Cook dinner is concentrated on creating an “industry-leading product” earlier than Meta, and has been spending quite a lot of time on the purported AR glasses. Meta has already showcased an AR glasses prototype dubbed ‘Orion’, and a business model of the gadget is predicted to debut within the coming years.
The Fb dad or mum agency presently provides the Ray-Ban Meta Good Glasses, which don’t embody an AR part that shows textual content and different data. Nevertheless, these glasses enable customers to seize pictures utilizing a digicam and microphone. In response to Gurman, Apple has additionally been engaged on related wearables, however it’s “actively debating” whether or not the good glasses ought to be allowed to seize media.
Whereas it is unclear whether or not Apple will launch camera-equipped spectacles just like the Ray-Ban Meta Good Glasses, earlier stories point out that the corporate is engaged on equipping different wearables with cameras — just like the Apple Watch.
If Apple is profitable in creating true AR glasses, the corporate should compete with different companies like Google, Meta, and Snapchat. Final week, Google confirmed off an XR glasses prototype at TED 2025 that may scan textual content and provides a ‘Reminiscence’ characteristic. It may debut as a Samsung product by subsequent 12 months.
Meta additionally showcased a pair of good glasses that’s known as ‘Orion’, and the corporate is predicted to launch a business model (codenamed Artemis) by 2027. Snap’s fifth-generation AR glasses or Spectacles had been unveiled in 2024, however there is no phrase on when availability shall be expanded from builders to prospects.